The album was marketed with the release of seven singles, four of which received multi-platinum certifications in the US-' You Should See Me in a Crown', ' When the Party's Over', ' Bury a Friend', and the worldwide hit ' Bad Guy'. Eilish said the album was inspired in part by lucid dreaming and night terrors, which are reflected on the cover photo. The album's title comes from a line in the song ' Bury a Friend'. Its songs explore themes such as modern youth, drug addiction, heartbreak, suicide, and mental health, with lyrical sensibilities of humor and horror. Musically, When We All Fall Asleep, Where Do We Go? is a pop, electropop, avant-pop, and art pop record, though it also features influences from hip hop and industrial music. A Target exclusive green glow in the dark vinyl was released as well. Eilish, aged 17 at the time of release, largely wrote the album with her brother Finneas O'Connell, who produced it at his small bedroom studio in Highland Park, Los Angeles. It was released on March 29, 2019, by Darkroom and Interscope Records in the US and Polydor Records in the UK. When We All Fall Asleep, Where Do We Go? (stylized in all caps) is the debut studio album by American singer and songwriter Billie Eilish.

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